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The Revolution Has Not Been Televised? The Fight for Visibility in Female Sport

The Revolution Has Not Been Televised? The Fight for Visibility in Female Sport

Female athletes are seeing increased visibility and financial reward, with tennis star Coco Gauff leading earnings. However, challenges like pay gaps and media disparity persist hindering full equity.
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The Purple Patch that keeps on giving: How is British Cycling STILL producing 'outlier' performers on the world stage?

The Purple Patch that keeps on giving: How is British Cycling STILL producing 'outlier' performers on the world stage?

His audacious attack on stage 20, seizing the maglia rosa after quietly remaining a contender, culminated in him rolling across the finish line in Rome in pink on Sunday, securing his second Grand Tour title and further cementing Britain's formidable presence in professional cycling.
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The New 'Special Relationship'? American Money is Flowing into British Sport - but why now?

The New 'Special Relationship'? American Money is Flowing into British Sport - but why now?

Beyond financial returns, many investors, including celebrities, have a genuine love for the sport and the competitive buzz that ownership provides. It allows them to engage with the sport beyond being a mere asset.
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T10: Does Cricket Really Need an even Shorter Form than T20!?

T10: Does Cricket Really Need an even Shorter Form than T20!?

The International Cricket Council (ICC) has been lobbied to grant T10 official List A status, which would allow statistics from sanctioned T10 leagues to be included in players' official averages. While this hasn't gained widespread traction yet among full members, discussions are ongoing.
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Do Our Mainstream Sports Have Inherent Sustainability Problems?

Do Our Mainstream Sports Have Inherent Sustainability Problems?

Professional sport does have a sustainability problem, largely driven by travel, stadium operations, and event logistics. However, there's seems to be a clear and accelerating trend towards greener practices.
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Is the English Premier League the 'Best' Football League in the world? We explore its dominance, strategy and key architects

Is the English Premier League the 'Best' Football League in the world? We explore its dominance, strategy and key architects

The Premier League is indeed more lucrative than its counterparts. Its innovative broadcast strategies, which began by leveraging the nascent power of satellite television, have been central to this financial superiority.
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Navigating Paradox: A Leadership Framework for the Complexities of Sports & Business

Navigating Paradox: A Leadership Framework for the Complexities of Sports & Business

The Paradox: Leaders need to maintain control and provide clear direction to ensure alignment and execution. Yet, to foster innovation, ownership, and adaptability, they must also grant significant autonomy and empower their teams.
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Building a Winning Team: Lessons in Strategy Execution from the Locker Room to the Boardroom

Building a Winning Team: Lessons in Strategy Execution from the Locker Room to the Boardroom

A team that doesn't trust each other, or where players fear making mistakes, will never reach its full potential. Psychological safety – the belief that one can speak up, challenge ideas, and take risks without fear of negative repercussions – is fundamental to effective execution.
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The Data Game: How Sporting Analytics is Reshaping Business Thinking & Strategy

The Data Game: How Sporting Analytics is Reshaping Business Thinking & Strategy

For decades, sports decisions were largely driven by intuition, experience, and the "eye test." Scouts had a feel for talent, coaches relied on their instincts, and general managers made decisions based on anecdotal evidence.
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Beyond Sponsorship: Crafting Strategic Alliances that Redefine Value in Sport & Business

Beyond Sponsorship: Crafting Strategic Alliances that Redefine Value in Sport & Business

Traditional sponsorship, while effective for brand awareness, can be inherently transactional. The value proposition is often limited to exposure metrics (impressions, reach), and the connection between the brand and the sports entity can feel superficial.
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The CEO as Elite Athlete: Lessons in Peak Performance from the Playing Field

The CEO as Elite Athlete: Lessons in Peak Performance from the Playing Field

Elite athletes don't stumble into greatness; they forge it through meticulous routine and deliberate practice. Their days are segmented into training sessions, recovery periods, nutritional planning, and strategic analysis. Every action is purposeful, aimed at optimizing physical and mental output.
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